WhatsApp to offer startups in India with $250,000 worth of Facebook ad credits.
New Delhi: Messaging giant WhatsApp on Monday said it provides 500 DPIIT-approved startups with USD 500 (around Rs 35,840) all Facebook advertisement credits, a move aimed at assisting Indian entrepreneurs connect to clients and grow their businesses. Together with the ad credits, so they can deepen links and increase sales advertisements that invite customers to click to start a conversation can be created by the startups, a statement said.
“Startups and tiny businesses are the lifeblood of Indian communities and are a powerful driver of local markets. India’s entrepreneurs are at the forefront of attracting impactful societal and economic change, and we at WhatsApp are committed to provide them aid in attaining success,” WhatsApp India Head Abhijit Bose said.
So as to be eligible for the initiative, startups must be at an early grip or scalable stage and have to be recognised from the Department for Promotion of Industry and Internal Trade. Once registered, the initial 500 entries will get Facebook advertisement credits worth USD 500, it stated.
The Startup India portal has played a critical role in enabling the ecosystem to induce growth that was inclusive and it is working to support the next generation of innovators with spouses such as WhatsApp, he added. Five million companies around the world, of which there are a million in India, are actively using the WhatsApp Business app to connect with their customers.